Direct mail allows you to step right into prospects' lives as soon as they open the piece. So take the chance to join your prospects at the table. With increased technology comes an increased concern for privacy. Phishing scams are common and people do not trust attachments and links in an email. Sometimes, even images can get eaten up by the evil spam filter. So how are you supposed to get your email to stand out?
How are you supposed to impress your prospects? When your message drops into their inbox, you get a subject line or headline. And you can use all the fancy tricks you want, keep up on the latest clickbait research, and split test until your head splits.
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People are suspicious and careful in the online world. This caution is entirely to the detriment of your sales message. In fact, even the simple words you write might be doubted. Direct mail is not faced with these same problems. Bells and whistles of a fancy package are added bonuses instead of red flags. Consumers are bound to trust your direct mail sales piece more than they would a suspiciously fancy email.
A direct mail piece has the opportunity to be much more impressive than a simple, bland email. As soon as I grab my stack of mail, I recognize them. I would never dump that in the trash without looking at it!
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I look for orange around Halloween, too. You can duplicate these cues to give your mail piece a better chance of making it to the table. Colored envelopes are only one example. This is a type of three-dimensional mail piece that makes your prospect feel really special. You can also include freebies in your packages that help promote your business while providing the recipient with a small gift.
Everyone can send an email, but direct mail is something special these days. Not only that, research shows that direct mail connects with customers on a deeper emotional level and provides a much higher response rate. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners.
Revoke Consent Submit Consent. Next Article -- shares Add to Queue. Craig Simpson. VIP Contributor. February 17, 8 min read. Opinions expressed by Entrepreneur contributors are their own. More from Entrepreneur. Get heaping discounts to books you love delivered straight to your inbox.
Sign Up Now. Jumpstart Your Business. When Luke first wrote, he shared a wide range of skills and interests. At the time, we were a small team of 4 founders so we were looking for people that could jump in on a lot of different things.
He also nailed this email by linking to an awesome introduction page he made just for us:. Marlee — Head of Happiness. Marlee hooked us from the first line. Although this email might look a bit on the longer side, it told a great story of her background, interests, and things she had done. Thomas — Developer.
Thomas wrote his message directly to Luke. Thomas had also started a Twitter conversation with Luke which was a nice way to get our attention.
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Thomas was also a contributer to our Unsplash project, another thing that made us interested in meeting him. Jory — Editor. One of the best parts was, the article he published on Medium ranked 2nd only to Leonardo DiCaprio in the month it was published. Jory left that out of this email so when I stumbled on it by spying on his tweets, I was even more impressed. A perfect example of keeping it to the point and letting your work do the talking. We followed up shortly after and immediately started work together. Keep it short. Share things you made. Be human. Sign in.
Get started. Mikael Cho Follow. Going to networking events, a resume with a business degree, and having a profile on LinkedIn is not the bar. Not what you say you can do. Show me.
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Go make something. Contribute to an open source project or build a personal website.
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Push your work live and share that link. It shows you can make something and keep it live. An instinct for empathizing with people is just as important in a marketing position as it is in a product one. Only applying to our general hiring inbox. As much as we want to check our hiring inbox daily, things come up.
Instead of just writing to our hiring inbox, write to me or one of my teammates directly too. I welcome it. It shows me you really want to work with us. You will move to the top of my mind when we make a decision and you will stand out from everyone who only wrote to our hiring inbox. A major spelling mistake. Your introduction email might be your only shot. Only attaching a PDF resume and leaving your email blank. Did you even try? It feels inhuman. You just want a job.
Your email lacks clarity. This is probably the most important one. Stop wasting words. Like all great stories, deliver the punchline in as a few words as possible. If you do this, we will write back to you.